Buy Local. Buy Alts.
With the 2016 elections approaching, there’s likely one thing on Americans’ minds at the moment: Political ads. Ugh.
Be Less Annoying
Ads appearing in local newspapers are much less annoying to voters than ads running on television. That’s not just a feeling we get. It’s from an actual survey conducted in 2012, which found that ads appearing in local newspapers are rated as annoying by just 18 percent of registered voters, while ads appearing on local TV are seen as annoying by 54 percent of voters. (Also worth considering: throwing a newspaper across the room is much less dangerous, albeit less satisfying, than wanting to roundhouse-kick the TV.)
Reach the Voters You Want
So, newspapers must be part of a campaign’s outreach strategy. But which newspapers? We think advertising in the alternative newsweeklies is a no-brainer. Here’s why: As traditional, local daily newspapers cut costs, actual news reporting suffers, which means voters looking to inform themselves leading up to Election Day need a better place to go for the most in-depth reporting on political candidates and ballot initiatives.
Alternative newsweeklies fill that void by doing more of what they’ve always done best: report on local news, especially on issues that mainstream media outlets ignore. Moreover, they do this in a way that fits philosophically with the most progressive candidates and causes. Alts are known for their informal and sometimes profane style, their point-of-view reporting, and their advocacy for individual freedoms and social differences.
Because of all this, alt-weeklies attract the most forward-thinking and educated readers — the kind of people you’re counting on to make the kind of change you’re working toward. They read these papers to be entertained and inspired, and where they expect to see truth spoken to power. These readers are vocal and outspoken. Connect with them, and they will spread your message across their social network.
The Association of Alternative Newsmedia (AAN) is the largest consortium of alternative news outlets with an audience of over 29 million unique visitors per month, to whom is delivered nearly 133 million pages of content. Site visitor demographics show that the web audience mirrors the print audience — young, single, educated, and socially active.
AAN publications are on the cutting edge of local news, social issues, and culture. Its cross-platform advertising packages offer a unique opportunity to deliver a locally-targeted message on a national scale.
The Price is Right
With just one AAN media buy, you have access to full service media placement reaching 80 publications and 5 million Americans in print, on the web, and on mobile devices every week across the United States.
AAN offers custom media packages that combine print, web, mobile and social media. These marketing packages are more cost effective and targeted in delivering a politically-engaged audience compared with mainstream newspapers and websites.
And we’ll only invoice you once. It’s cost- and time-effective and means you’ll still have money left over for those annoying TV ads that we know you’ll be running anyway.